Internal Research

To ensure that the projects reflect the current issues faced by farmers and farm advisors, RMPP commissioned an extensive research programme in 2014 involving more than 1000 farmers and industry professionals from across the country.

The research focused on three areas:
  • Understanding characteristics of high performing farmers here
  • Understanding the motivations and barriers to change (on farm)
  • Understanding best approaches to drive extension (knowledge and technology uptake)
This research showed that there is no 'one size fits all' solution for improving on-farm productivity and profitability. However, it also showed that there's the potential for incremental gains through tweaking farm systems.

This research offers an objective platform to guide the projects within RMPP and ensure the programme is farmer driven.

A summary of the Sheep and Beef Farmer Segmentation research can be found here.

Are you a farming business? Do you want to be involved?

As of March 2017 we are taking names of farming businesses who are interested in being involved in our extension project. You can read more about the research behind the project and how you can become involved here


RMPP research has been used in a range of conferences, symposia and fieldays. These include:

Informing extension project design: the right tool for the job (NZ Grasslands Association, 2016)
Drivers of top performing farmers (NZ Grasslands Association, 2016)

External Research

While we have done our own research, we have also drawn on external reports to help shape our projects. Some of these are listed below:

Red Meat Sector Strategy (Beef + Lamb New Zealand, Meat Industry Association of NZ, 2011)
People Powered Report (Ministry for Primary Industries, 2014)
Identification and Classification of Farm Tools and Apps (Centre of Excellence in Farm Business Management, 2012)