DataLinker is one of three agricultural data initiatives designed to help farmers and others to simplify and streamline how they capture and share data.  These initiatives are:

  • DataLinker provides a framework and agreement process to reduce duplicate data collection and streamline
    data sharing;
  • The New Zealand Farm Data Code of Practice was developed by more than 60 organisations to build transparency and confidence between farmers and their information providers; and
  • Farm Data Standards provide a common vocabulary for product developers and those seeking to interchange data.

Increased innovation and better decisions through effective use of data will benefit the industry as a whole.  

Avoid building every partner connection from scratch
DataLinker participants define common message types to avoid reinventing the wheel.  Organisations providing data through DataLinker are finding they can use the framework to source data from others as well.

Reduce legal overheads while still controlling access to data you hold
Standard data access agreements and electronic signing mechanisms reduce the negotiation overhead for all but the most sensitive data sets.

Solve privacy and control challenges
DataLinker supports aggregate data sets, as well as individual farm data with explicit farmer permission.

It's easy to get on board
The DataLinker framework is built on common internet standards. Sample code and support are available to help your developers implement the framework.

Frequently Asked Questions

Is DataLinker another database?
DataLinker helps industry organisations to connect. There's no central database of farm data.

Is there a cost to use DataLinker?
A one off set-up fee of $6,000 per organisation applies.  This provides technical assistance and support to help you implement the DataLinker Framework. Thereafter, there is an annual fee of $3,500 ($4,500 if both a Data Provider and Consumer).

Does DataLinker 'clip the ticket' on data?
Data flows point-to-point between organisations, not through a central point, so there are no transaction charges.

Will my competitors get all my data?
You control access to which data is shared with who through standard data access agreements.. Farmers also need to give individual permission for farm-specific data to flow.

How does standardising data help my business?
Good standards encourage innovation.  DataLinker messages are defined by willing participants, avoiding the drawn-out process that people sometimes associate with standardisation.

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