Gate to plate, and we can prove it

RMPP chairman Malcolm Bailey explains the benefits of the New Zealand Farm Assurance Programme for all New Zealanders.

A robust farm assurance standard from gate to plate is a reality in New Zealand, and 14 meat companies are progressively implementing it now, with more than 350 farmers have been audited to standard.

New Zealand Farm Assurance Project, or NZFAP, is a vital goal for the Red Meat Profit Partnership, a Primary Growth Partnership project set up by nine partners to boost red meat farmers.

RMPP is a significant coalition of New Zealand industry partners working together. It brings together most of the major meat processors, Beef+Lamb New Zealand, ANZ, and Rabobank, supported by the Ministry for Primary Industries.

NZFAP underpins the New Zealand Red Meat Story.

The New Zealand Red Meat Story, championed by RMPP partner Beef+Lamb New Zealand, is focused on building a trusted New Zealand brand, emphasising the clean, green nature of our country and our Red Meat Industry.

Having a single robust farm assurance programme is key in authenticating this project.

Today’s consumers ask questions about the meat they buy… where has it come from? How were the animals raised? Is it safe to eat?

 Red meat which is audited and endorsed under the NZFAP comes with assurances in terms of integrity, origin, traceability, bio-security, environmental sustainability and animal health and welfare, all key elements required to meet the high expectations of our diverse International consumer audience.

There are benefits for farmers as those who supply stock to several meat processors, will have to complete one audit, rather than one for each company, taking less time and less stress.

For meat companies, it will deliver savings.

The new programme will enhance our already high customer confidence in the New Zealand supply chain.

As well as being a sheep and beef sector collaboration, RMPP has also teamed up with a deer industry PGP programme called Passion2Profit, to create an across the board approach.

The ultimate goal is that all sheep, beef and deer farmers will be involved in NZFAP. The national rollout has started, with most farmers being accredited during the next two years.

The New Zealand red meat industry will have a single NZFAP that harmonises standards, eliminates duplication and provides New Zealand representatives a stronger negotiating position in regards to overseas market access requirements and global market access for New Zealand red meat production.

That benefits all of us.